AI / Transparency

AI in Focus Flow

Meet Flowy — your AI assistant that handles the business side of photography so you can focus on what you do best: shooting.

What Flowy Can Do

Smart Assistant

Ask Flowy anything about your business. “Who’s my next client?”, “How many bookings do I have in June?”, “Create a task to send the gallery to Marco.” It knows your studio inside out.

Email Drafting

Tell Flowy to write an email and it drafts it in your tone of voice. It learns how you communicate by analyzing your past messages, so replies sound like you — not like a robot.

Instant Answers

Flowy searches through your leads, clients, jobs, invoices, and calendar to give you answers in seconds. No more clicking through five different screens to find what you need.

How It Works

Flowy is powered by Anthropic's Claude, one of the leading large language models. When you chat with Flowy or ask it to draft an email, your request and the relevant business context (like client names or appointment details) are processed through Anthropic's API to generate a helpful response.

For finding relevant help articles and documentation, we use OpenAI's embedding technologyto power our internal knowledge base search. This only processes our own product documentation — not your personal or client data.

Your photos, gallery images, and files are never processed by any AI service. AI is used exclusively for text-based tasks like conversations, email drafting, and business data lookups.

Google Calendar & Gmail

If you connect your Google account, Flowy becomes even more useful. It can check your real availability when a client asks for a date, and send emails directly from your Gmail so everything stays in one place.

When you ask Flowy something like “Am I free on Saturday?”, it reads your calendar within the app and uses Anthropic to put together a clear answer. When you ask it to send an email, Anthropic generates the draft and your connected Gmail account handles the delivery.

Privacy & Trust

A few things we think are important to mention:

  • All AI communication happens over encrypted connections.
  • No AI provider has direct access to our database — they only see what's needed to answer your specific request.
  • Neither Anthropic nor OpenAI use our API data to train their models.
  • Your photos and client galleries never touch any AI service.

For the full picture on how we handle your data, check our Privacy Policy.